Capsule Collection: Monday's Girls

Capsule Collection: Monday's Girls – a project developed for an existing fashion brand. The project was focused on catering to a specific target customer segment by defining their needs through research. I then planned the collection, created an inspiration board, selected colors and fabrics for the line, and ultimately created a collection of 5-8 styles sourced from carefully chosen fabrics. The result is a unique and tailored collection that resonates with the target customer.